Does hosting headquarters of international (regional) organizations contribute to country/city image? If you know some relevant studies please share.
There are plenty of studies that evaluate the impact of hosting mega-events on country/city image but here I am interested in long-lasting hosting rather than single-time events. Hence, I am curious whether there any that explicitly claims that hosting headquarters of international (regional) organizations contribute to the country/city's reputations/ image, etc?
Thanks