Are there any comprehensive books on history of Korean TV and evolution of Korean advertising? English or Korean

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José Pastrana Huguet

Maybe it can be helpful to you:

The Korean Wave Korean Popular Culture in Global Context, and Shin, K.H., & Shin, I.S. (2013). Advertising in Korea. Communication Books.

Raqee Najmuldeen

Here are a few recommendations:

Korean Advertising: The Impact of Gender, Society, and Culture by Youjeong Oh

Korean Advertising: Facts and Insights by Shelly Kim