Is there a scale to measure the strength of brand awareness is (strong/medium/low)?

I am writing a thesis on the brand awareness of the news website called The Northern Times. Based on theoretical framework, I decided to go for Keller's model. I found methods to collect data,...

06 July 2018 2,107 2 View

PACYC PCR not working after several attempts. Would anyone have any suggestions?

So, I have been trying to run a pACYC PCR which will be used later on for a Gibson Assembly. However the PCR is not working. I have already tried gradient PCR and changing extension time; however...

02 March 2021 1,146 2 View

Which is a lucid standard comprehensive book to guide on psychological scale construction and its standardization?

02 March 2021 7,082 3 View

Does anyone have a sequence for the human CD34 promoter?

I'm looking for the human CD34 promoter sequence to engineer into a vector construct. Can anyone recommend a good source for this sequence? Thanks very much, Laura

25 February 2021 8,205 1 View

Looking for genomic DNA extraction kits from mouse tissue (centrifuge-based, not spin-column)?

Hello. I am looking to extract genomic DNA from mouse brain and lungs and I need a kit that is not spin-column based because I need to scale up the solution amounts for 400mg tissue (most cap at...

25 February 2021 155 2 View

How to get the heading of real-time credit card dataset ?

I am working with the Credit card dataset. I am aware of the fact that the Banks and financial institutions do not share the dataset with third-party companies or researchers. I just need to know...

18 February 2021 9,186 3 View

What are some alternatives to the Self-Directed Learning Readiness Scale (SDLRS) developed by Dr. Lucy L. Guglielmino?

The Self-Directed Learning Readiness Scale (SDLRS), also known as the Learning Preference Assessment (LPA), was developed by Dr. Lucy M. Guglielmino in 1977 to measure learners' attitudes of and...

15 February 2021 3,095 4 View

Is there research limitation on the relationships between digital capabilities, market orientation, brand perception and business performance?

I am looking for supporting studies discussing literature limitations on the relationships between digital capabilities, market orientation, brand perception and business performance. Also, a...

14 February 2021 7,457 5 View

How do you calculate a discrimination index for polytomous data?

Hello, I'm currently running a PCA on a polytomous data set (5 point Likert). I want to create a discrimination index to narrow down my items before running the PCA. After looking around, I'm...

13 February 2021 3,517 2 View

How do I understand the relationship of age and the answers on Likert scale?

Hi people, I want to see the relationship between 4 age categories and Likert scale questions on SPSS, which method or test is the best to find that out? To be more exact, I want to measure if the...

10 February 2021 2,241 3 View

Where can I find the Affiliate Stigma Scale developed by Mak and Cheung?

Need the scale for a dissertation. Would be better if I could get it for free since my work is not funded. I need the English version of this scale.

09 February 2021 4,022 3 View