Priscilla Cailleau

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Questions related from Priscilla Cailleau

Is there a scale to measure the strength of brand awareness is (strong/medium/low)?

I am writing a thesis on the brand awareness of the news website called The Northern Times. Based on theoretical framework, I decided to go for Keller's model. I found methods to collect data,...

07 July 2018 2,139 2 View

Does anyone know where I could find a Brand Awareness measurement scale?

I am looking for a standardize brand awaraness measurement scale to construct a questionnaire for my bachelor thesis. Thank you in advance!

05 May 2018 1,661 0 View