I am writing a thesis on the brand awareness of the news website called The Northern Times. Based on theoretical framework, I decided to go for Keller's model.
I found methods to collect data, but to continue on the data analysis, I must be able to compare the collected data with a method that guides or show criteria on the different strength level of brand awareness (strong/medium/low).
I look forward to hearing from someone on this matter. Thank you in advance.
While collecting data u have chosen measuring scales.
What is needed.
Safa Aouinti: Thank you very, I will have a look at your link!
Aijt kumar Roy: My supervisor asked me to back up my decision with sources, which explain when brand awarenress is considered strong/medium/low. Yes, I did find a method to collect data, but the method did not specify on how its interpreation. Therefore, I was wondered if there are sources that covers this topic.
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