Caroline Rutten, «Culture et inconscient collectif : de l’archétype au stéréotype», Les cahiers psychologie politique [En ligne], numéro 18, Janvier 2011. URL : http://lodel.irevues.inist.fr/cahierspsychologiepolitique/index.php?id=1790
Hi, unfortunately not in French, but Yannis Stavrakakis has a good article concerning the application of the Lacanina psychoanalytic approach to advertising. I think his ideas in this article can be practically used in visual representations.