I am conducting research into the prediction of chocolate consumption by implicit processes, and in addition to measuring implicit attitude, I want to measure automatic approach-avoidance tendency (e.g. Neumann, Hülsenbeck,& Seibt, 2004; Rinck & Becker, 2007). I therefore need to either access or develop an AAT for chocolate. I cannot find reference to one in the literature, so was hoping some-one may either know of one I have missed, or have developed one they have not yet published that I could possibly utilise. Alternatively, if anyone has developed an AAT for a similar category that could be adapted, that would be extremely helpful.
Hello. Although I do not know of any AAT with chocolate pictures, there are a couple of researchers who implemented AAT tasks with pictures of alcohol beverages. These pictures could be easily switched with pictures of cholocate items, see e.g. Reinout Weirs who has developed the AAT and has done a lot of research using AAT with alcohol\non-alcoholic beverages. Futhermore, you can check out this website for an Inquisit script implementing the mentioned AAT by Reinout Weirs:
http://www.millisecond.com/download/library/AAT/
I hope this helps a bit!
Best,
Amir
Thanks Amir. I have looked at this test previously but was not sure how well it would adapt to chocolate as it contains a number of different stimuli category (alcoholic beverages, non-alcoholic beverages, general positive and general negative). I think Wiers et al. included these categories in order to compare approach-avoidance tendencies to different stimuli across two types of heavy drinkers. If I replace the alcoholic stimuli with chocolate, I could then perhaps just delete the non-alcoholic matched stimuli. It may still be useful to look at general positive and negative stimuli categories. Thanks for the suggestion - it made me re-look at a way of using this test.
You might want to contact Dinska vanGucht (Leuven University); this research group did several studies using an approach avoidance atsk focussing on chocholate.
For a relevant paper see "Conditioned craving cues elicit an automatic approach tendency" (Dinska Van Gucht, Debora Vansteenwegen, Omer Van den Bergh, Tom Becker in Behaviour Research and Therapy 2008)
Thanks so much for your answer Peter - it has been very helpful and has highlighted an area of research that has been most valuable. I am in the process of contacting Dinska re her studies. I was wondering if you could give me some further guidance in respect to one other issue, and I hope this is the forum to ask it. I am currently trying to find a course that specialises in implicit tests - do you know of any? In addition to the programming, I ideally need guidance on how best to structure the tests (especially AAT/SRC tasks) in terms of such things as the number of stimuli category to use, the use of irrelevant feature instructions etc, and how to maximise their validity and reliability. I used Inquisit to develop an SC-IAT and a GNAT for chocolate and have followed the Inquisit tutorials, as well as having some guidance from university staff, but a tailored course would be very beneficial. Many thanks, Rebecca.
Rebecca,
if you still look for software, send me an email. I can share software for the Evaluative Movement Assessment (EMA), which is related.
Miguel
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