Chapter 11: How should you measure your social media (Bogging/Twitter/Linkedin/Facebook/YouTtube) effectiveness? (Deckers and Lacy, 2013, pp. 238-256)
Chapter 10: How to increase your Klout Score? (Schaefer, 2012, pp. 153-168)
What are the platforms that can measure social media influence? (Schaefer, 2012, pp. 189-193)
Deckers, E. and Lacy, K. (2013) Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, 2nd Edn, Pearson Education, Inc., US: Indianapolis, Indiana.
Schaefer, M. W. (2012) Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, McGraw‐Hill, New York.