The digital marketing landscape, particularly in the realm of infoproducts, has seen significant growth driven by technological advancements and increased smartphone usage. However, despite its potential, there's a lack of comprehensive research on key performance indicators (and how they are impacted by the communication macro strategy) impacting financial outcomes in infoproduct launches. There is also a lack of operational research applications on this subject.

Do you have any interest in these subjects?

I produced my final work/final project in this area and I am working to publish it in a scientific journal. This research focuses on the VERSALTO method, which is presented, aiming to analyze communication strategies and paid traffic indicators for infoproduct launches, through case studies. Furthermore, I am working on another research using multivariate analysis (operational research) to measure the weights of indicators and to assist professionals and researchers in the area in managing these KPIs.

If you have interest in this or others subjects and want to collaborate with me, please send scientific cooperation proposals to my inbox.