Does anyone have a questionnaire for measuring effective reach of CRM in organized retail from consumers' perspective?

09 September 2014 1 840 Report

Need a questionnaire to measure if CRM practices in retail has reached the customers effectively - answers to be elicited from consumers.

Harry Fulgencio

I see that your questions in Research gate are mainly about literatures. You should try and use Google Scholar for literature research. Take note of the keywords you used.

To go back to your questions:

https://scholar.google.nl/scholar?q=Customer+relationship+management++best+practices&btnG=&hl=en&as_sdt=0%2C5

http://www.crmtrends.com/crm.html

I hope you find it (or still) useful.

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