read the code of ethics

what do you mean?

some literature on intercultural relations where business culture as well as culture of communications of various countries are described.

Thank you, Snježana Jurišić

Relationship marketing and management. Little & Marandi

Thanks, Alan Gardner

you will find relevant topics In organizational behavior and consumer behavior literature.Three elements were found in most researchers’ definitions of trust. These elements are Ability, Benevolence, and Integrity.

Thank you, Ghazi Al-Weshah

Hello!

Akrout, W., & Akrout, H. (2011). Trust in B-to-B: Toward a dynamic and integrative approach. Recherche et Applications en Marketing (English Edition), 26(1), 1-21.

Hope it helps!