I would start with Wikipedia: http://en.wikipedia.org/wiki/Supply_and_demand#Empirical_estimation and http://en.wikipedia.org/wiki/Econometrics. Then I would do an Internet search for research papers on your keywords (statistical, models, demand, sales) and read papers referenced there. Hope it helps.
Here's more information: http://pairach.com/econR. If you use R for your research, it's a "gold mine" :-). Good luck! (This site also has Twitter account "Econometrics with R" - see details on the home page.)