What strategy would perform acquisition of more lifetime of internet use? So that it becomes the ultimate friend when it comes to health care seeking internet users? How to differentiate between the ordinary and the LOHAS users or followers? How to define their maximum capacity/need for social media and content? How to deliver their needs without bothering or nagging and still conserve their engagement? How to use previous data to define when to aim for growth of each segment capacity and when to know that it is saturated? How to market the sponsoring products and services without losing their trust in the content?
Any case studies, hints, help?
Hi Adel
I suggest that you scan the Journal of Medical Internet Research over the time period of the last two years. There are some very useful articles which should address some of your questions.
http://www.jmir.org/
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