02 February 2018 4 10K Report

The traditional decision making model suggests that decision makers compare alternatives and choose the one with highest utility. However, sometimes it seems that the model is reversed. The preference for a decision leads to a post hoc justification. The decision preference might lead to a bias. Because of this bias decision makers might allot higher weight to the factors associated with their favored decision or even use a method of decision comparison that will inherently support the preferred decision. Is this possible? Do we have references for this?

We have literature on politics (Pettigrew) and garbage can (Cohen). Both these models seem to ascribe some negativity towards the decision maker. I think it could be just a bias. This is something like Edward de Bono's approach - people decide first and rationalize later. I want to know if my thinking is justified and if we have references in literature for this.

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