Culture is part of the external influences that impact the consumer. That is, culture represents influences that are imposed on the consumer by other individuals. Dealing with culture is problematic issue for many marketers since it is inherently nebulous and often difficult to understand. One may violate the cultural norms of another country without being informed of this, and people from different cultures may feel uncomfortable in each other’s presence without knowing exactly why. Ethnocentrism is the tendency to view one’s culture to be superior to others. In some cultures, criticism or confrontation are considered rude, so consumers may not respond honestly when they dislike a product. 

https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=33&cad=rja&uact=8&ved=0CCUQFjACOB4&url=http%3A%2F%2Fwww.consumerpsychologist.com%2Finternational_marketing.html&ei=mNYTVb1ukZW4BOCsgcgK&usg=AFQjCNEBGq9VMudjaRygquoZn2xlHPER2w

Dear,

Do have a look on the attachments, you may them relevant.

http://catalog.flatworldknowledge.com/bookhub/3158?e=fwk-168388-ch04_s03

http://smallbusiness.chron.com/impact-corporate-culture-business-strategy-21891.html

https://books.google.com.pk/books?hl=en&lr=&id=lTOkY7CSaGwC&oi=fnd&pg=PR9&dq=impact+of+culture+on+business&ots=s4K1UbjMrV&sig=iVKNClyzlMMSFaRP1sP-8vRGngQ#v=onepage&q=impact%20of%20culture%20on%20business&f=false

http://www.sciencedirect.com/science/article/pii/0090261681900103

http://www.jstor.org/stable/155523?seq=1#page_scan_tab_contents

Not in all cases! For example China have its own very old culture, however everybody imports and exports products to China. But sure there are cases that what you say is true. 

Dear colleagues,

I have done some work on cultural implications in marketing. I am available for any collaborative work. Meanwhile, a brief outline is provided hereunder.

Culture is defined as the collective memory of a people (Hofstede, 1980; 2001). It determines what is good or bad within a cultural setting. It affects taste, and food choices (Bonne,  & Verbeke, 2009), concepts of beauty and aesthetics  and even human relationships. It is a way of life of a people. There are said to be two broad cultural forms-individualistic and collectivist

The relationship between culture, societal values and what is bought by the customer has been very well studied (Levy and Hestroni, 2011; Markus and Kitayama, 2010) among others. Where societal culture contradicts with products advertised or produced, there is a tendency to reject the product. This is what is referred as a socio cultural clash (Akaba, 2011). The strength of the clash is determined by the extent to which the product contradicts socio cultural values in the target market. It could be instrumental if  cultural sensibilities are not particularly hurt, and  fundamental if they are really hurt (Cui et al. 2012)

Examples  of socio-cultural fundamental clash may be as follows, except that no hurt is intended:

a) We cannot sell non-halal meant in very strict Muslim communities, even in my own country. Similarly you cannot export beef and pork to some Hindu communities. The same should apply for non kosher food in Isreal

b). You may not sell condoms or other family planning items in strictly Catholic communities around the world

c) Sexual appeals and overt sexuality may be offensive in most  collective societies especially in Africa and in the Far East (Henaku, 2009)

The above have shown that socio cultural considerations should be taken seriously when planning to export products outside one's own cultural regime. Similarly, I cannot easily see how easy it will be for meat, for example, to be imported into Saudi Arabia from any country where there are no guarantees that they meet hahal and or kosher standards.

However, a universal postmodernism culture is growing, and thereby making cultural forms fluid. Until that cultural form covers all peoples and products, I posit that cultural forms will need to be considered in import or export decisions of any forward looking company.

References

Bonne, K & Verbeke, W.(2009) ‘Religious values informing halal meat production and the control and delivery of halal credence quality’, Agriculture and Human Values, 25, pp. 35–47

Cui, G., Yang, X., Wang, H. & Liu, H. (2012) ‘Culturally incongruent messages

in international advertising’, International Journal of Advertising, 31(2), pp. 355–376.

Henaku, B. (2012) The advertising industry violates child rights. [Online].Available from:

http://www.ghanaweb.com/GhanaHomePage/NewsArchive/artikel.php?ID= (Accessed: March 5, 2012)

Hofstede, G. (2001) Culture’s Consequence: Comparing Values, Behaviors, Institutions, and

Organizations across Nations. 2nd ed. Thousand Oaks, CA: Sage Publications

Hofstede, G. H. (1980). Culture’s consequences: International differences in work-related

values. Thousand Oaks, CA: Sage

Markus, H. and Kitayama, S.(1991) ‘Culture and the self: Implications for recognition, emotion and motivation’, Psychological Review, 98, pp. 224-253

Levy. M. and Hetsroni, A .(2011) ‘Advertising in a collective-horizontal culture:

Israeli lottery advertisements between collectivism and individualism.’ Atlantic Journal of Communication, 19, pp. 251–267

Greetings Dony:

First, I think it is important to define the word culture to avoid ambiguity. In this case must be considered minimal different types of etymological, actual or operational definitions. Because of that discourse is contextualized in a scientific network, I believe that then you better operational definition in order to clearly delineate the characteristics, variables and indicators of culture that can be part of a study that may lead to experimentation or replication in the case of an explanatory approach (quantitative) or, characterization or description of the phenomenon in the case of comprehensive approach (qualitative).

Therefore, my first question is what we mean by culture, we must consider both denotation and connotation even if the operational definition, or we borrowed "necessarily" the construct created by the author Hoefstede.

If so then you need to specify which of the various although fortunately few concepts expressed in his theory is you want to use.

I think it will continue at another time to rethink your question and answer from the implication of the theory proposed hoping to give a more organized, coherent, logical and robust argument. For now, I just wanted to say that I was interested in your question.

National culture is one of the main influential factor for international business policy!

Dear @Dony, this fine paper will be a good resource for your research! "...According to accomplish International business, every investor should consider about the culture environment of the particular country where they are going to conduct business, as many expert marketers said that “cultural is core of international marketing”. There were many mistakes from traditional marketing examined in the past that demographic, geographic characteristic, economical and political factors might have impact the marketing mix..." 

http://waset.org/publications/16225/the-effect-of-the-national-culture-on-the-international-business

Just watch the action of mineral resource companies in Africa: how local values influenced and even came to determine the exit of groups with decades of experience in the Continent from certain countries.

 Thank you prof khrisnan and Prof Jacic your explaination and reading enrich more for our research.

Thank you for the reference khaliq and akaba your opinion is extraordinary addition to ours.

Hi My Dear Dony Saputra I totally agree with @ Prof Kirshna Umachandran and also to @ Prof. Costas Drossos too. In case of India the answer is YES. The  tribe, communities and national culture do influence the  companies in a country decision to export and import products to very extent.. Thanks

Rather than using Hofstede, if one defines culture as ideologies, values and norms (see Janice Beyer's 1981 book chapter "Ideologies, Values and Decision-making in Organizations" in the Handbook of Organizational Design, Vol. 2, Oxford University Press http://ukcatalogue.oup.com/product/9780198272427.do )  yes, national culture does influence what a country exports and imports. In our research on China, we found that ideologies of what constitutes national success led to governmental support or subsidies for some strategically important industries such as steel, auto parts, solar, etc.  Values of maintaining high employment (a variant of the iron rice bowl) translated to continued support despite market signals of saturated domestic market demand leading to very high exports. More information on our research is in our book, "Subsidies to Chinese Industry: State Capitalism, Business Strategy and Trade Policy" (Oxford University Press, 2013) whose outline is accessible through my profile link below..

https://www.researchgate.net/profile/Usha_Haley2

Usha,

How I wished I could read Janice Beyer's work. I could not access it through the link you provided. May be you can kindly assist me in this regard

Thank you, and I will keep this platform in sight for your answer

I have added the cite to my answer.  The chapter deals with the building blocks of culture. 

Yes , at least in Indo Pak culture does effect such decision because most of the cultural values are connected with religious values. Further, I think this can be applied all over the world, where followers of some religion exist.

Yes, understanding the national culture of the  people you do business with is critical. From Religion, traditions, business law, buying patterns to work practices, they can make the difference between success and failure:

Earley, P. C., & Mosakowski, E. (2004). Cultural intelligence. Harvard business review, 82(10), 139-146.

Dony:

Cultural Competency is one of the foremost subjects studied during graduate level academics in the U.S. I think respect for culture is very important and I love tasting the food. But, when it comes to doing business...stay focused on the bottom line. What is the goal. If cultural understanding is going to affect the nature of the business; then I would say study-up. If it is a business of trade or outsourcing....learning how to communicate is more important than learning the national cultural's rituals and history. We don't always have to know how another culture prays, if they take their shoes off, to do business. We DO need to know the key concepts of the communicative patterns of each culture we maintain interactions. I think a best practice is to show an interest in the differences. Cultural questions have always seemed to be a welcomed gesture when I am working with an unfamiliar population. 

Great question,

Marilyn