Since 4/5 of the world population is a critical audience for this project, my contributions may be relevant and are at your disposal if needed. These include one reference paper on the roles, mission and taxonomies in the NGO universe, and two papers on health communication and CSR of the pharma industry in third world countries. Information is available under my profile.
Yes, I think it could take time to change the mind set of all population involved in the task to search for betterment of present life status. Needs an endogenous effort based on new approach.
A very enlightening read indeed, esp about Pareto efficiency and pareto improvement. Taking an example of school effectiveness; I would say that a school full of effective classrooms is an effective school and one of the pareto improvements of such school is improving practices that involve changing habits ( students & teacher ) apart from creating knowledge.