With huge investment opportunities for any recipient country, Multinational Companies are in a position to exert influence (may be) on certain local groups, institutions etc. to bring changes in the lifestyle or attitude towards set beliefs of the people to positively affect customers' choice towards various products/services that they offer. These big global entities even influence lawmakers of various countries to smoothly run their operations which may go against the heritage, culture and even the environment of the host nations.
The above statements are in the minds of many educated people across the world but do the business literature with the support of academic exercise reflect this reality on the ground?
In countries that follow the approach of open societies, the national lifestyle is always subject to the influence of external behavioral patterns associated with the introduction of other social and technical innovations. Of course, this also has a lasting impact on existing cultures. If the cultural change occurs because these modern goods and services are clearly preferred by national consumers based on individual, free decisions, such a cultural change results in clear welfare benefits at the level of society as a whole. However, if one wants to keep its own cultural area unchanged, such societies have to forego such advantages in prosperity. As a rule, such a social strategy only works in totalitarian regimes that completely seal themselves off from the outside world. Given the influence of modern information technology, it is more than doubtful whether this can really be a realistic strategy in the long term! Who wants to do without the advantages of modern social and technological possibilities in the long term?
Certainly, the adoption of multinational corporate norms has the potential to influence employees' attitudes, primarily because these norms often reflect the company's values, including those enshrined in policies such as the ethical code within the organization.
To some extent they do but it also depends on other factors like ethical conduct, cultural beliefs and customs that work as the heritage of the host country. Multinationals need to design systems, policies and procedures that can allow embracing of different cultural backgrounds as they carry out operations.
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