Of late many ways of measuring Journals Impact Factors have surfaced, some may be worthy, others are completely bogus. However, to date, the acceptable standard remains with the Thomson Reuters Impact Factor. Please see the attached pdf document taken from: http://wokinfo.com/essays/impact-factor/. A young researcher, and even experienced ones may at times be thrown off by some new journals (usually open access with articles processing chargres or fees) claime high alternative impact factors, and may get taken in researchers into murky waters ...!
This is an attempt to distinguish facts from fiction in this regard, and while possibly accepting honest to God scientifically proven journal and research equally good metrics as alternatives to ISI Impact factor, we want to keep researchers from falling pray to irrelevant or bogus would be publishers tricksters.