In a world where metrics seem to be used all the time do we ever consider their validity? In some subjects with few journals the impact factors are high by default whereas in other subjects the impact factors can be abnormally low simply because of the large numbers of publications. What ever happens to the excellent paper in the low impact journals? This is an observation from looking at the literature. Sometimes it is better to judge a paper by its content rather than from its impact factor which can be, not necessarily of course, totally misleading. Does anyone agree or am I way out here?