Hello,
I'm planning on conducting a piece of research on whether providing information in an argument map can reduce the decoy effect in consumers
I have 3 groups at the start; people who will have information about consumer choices in an argument map or piece of text and a group where there is no information provided to them at the start.
All groups will then continue into the next stage of the experiment where they will be shown 3 different item set:
my hypothesis is that individuals who were provided information about their consumer choices in an argument map are significantly less likely to pick the high value/ high quantity item in the third item set where there is a decoy item
This was my plan for analysis
Analysis
·Will compare the amount in each condition the amount of times participants picked the target item
· Argument map: 2 items, 3 items normal, 3 items, decoy
· Piece of text: 2 items, 3 items normal, 3 items decoy
· Control: 2 item, 3 items normal, 3 items decoy
Use Kruskal-wallis test to compare the amount of times the target gets picked in the groups – see if there is a significant difference between each group
· 2 items: argument map, piece of text and control
· 3 items normal: argument map, piece of text and control
· 3 items decoy: argument map, piece of text and control
Compare the target item in the decoy set – argument map vs nothing AND argument map vs piece of text
Follow up results with Mann-Whitney U test
I just wanted to make sure that this would be the correct type of analysis to use in my study
thank you!