Dear Experts,
Hope you are fine.
What do you know about cyber fashion?
Will it be a new way for ensuring sustainability in the fashion industry?
How long it will be sustainable? Is it short-term or long-term?
If possible, share your opinion.
Thanks
Probably cyber fashion will keep growing.
However, its relationship with sustainability is not clear to me yet. Although, it depends on the aspects of sustainability that is in consideration. It could be an excellent tool to shape consumerism, thereby sustainability.
Probably its influence could go either way - long or short - depending upon the strategy embedded into the cyber fashion approach. Marketers might use this to control demand for a particular product line or fashion trend.
As the trend of virtual reality is growing due to its incorporation into social media platforms, more people are going to be into it, signalling a longer term aspects of the impacts of cyber fashion.
Interesting read: https://fashionindustrybroadcast.com/2020/06/28/cyber-fashion-is-it-here-to-stay/
@abureza, Thanks for your kind reply. Its true that due to the social media platforms, there has a possibility to increase the demand. However, this product may be, so far I understand, do not have any environmental impact in production. From that perspective, can we say it at least be sustainable?
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