I want to propose the e-loyalty model to adding the convenient Time and Place as independent variables, Trust and Satisfaction as Extraneous variables and E-loyalty dependent variable.
Thanks a lot Ajit sir,
for your concern, actually i want to study one particular e-commerce company like flip kart, Amazon or snap deal, because i coudn't find the customer data of AP.
so i thought that it is better to go for in general to propose the loyalty model after taking previous models in to consideration.
please guide me if you have any data on e-commerce.
I consider your idea very relevant an useful. So, I suggest to don't limitate the frame to just one e-commerce site or company. Try to make a panel from different kinds of e-commerce (b2c, b2b, p2p) and compare how loyalty dependence varies from time and place as control variables.
Best wishes
Thanks a lot Pedro sir,
I got confidence after received your message.
sure sir.
i have a small doubt that i am going develop the e-loyalty model ,Time and Place as independent/ control variables, Trust and Satisfaction as Extraneous variables and E-loyalty dependent variable.
how to frame the questionnaire on time and place as well as i have to go on demographic factors along with trust, satisfaction, loyalty, time and place or only on the factors.
I think the best way to include time and place is including this as categorical questions on the survey. About time, you must be careful to include a wide range of options, always considering the kind of e-commerce selected as I suggest in my previous comment (probably the best way is considering time as buying frequency). For the "place" variable, it could be intended in so many ways: where are people realizing transactions (home, work)?...or geographical place?...this is not enough clear for me.
Also, I suggest this articles about loyalty measured on time and variability that could be useful:
https://www.marketingscience.info/wp-content/uploads/2016/02/Measuring-customer-loyalty-to-product-variants.pdf
http://photo.jlwu.idv.tw/~jodytsao/CRM/DatabaseMarketing/Dirichlet/BPM_Dirichlet.pdf
Best regards
I guess when talking about organizations, then what is the meaning of time and place? need to be careful of the applicability of the variable and how organizations are doing their business.
Thanks a lot Emad sir,
Regarding finalization of topic, model and questionnaire i am little bit confusion.
comes to model i want time and place as variables, you are rightly said if i go for particular website like flip kart i am unable to get the customer data.
one thing sir please guide me likert scale questionnaire on loyalty model, variables like, trust, satisfaction, e-loyalty, time and place.
Article Exploring the key factors for establishing electronic commerce loyalty
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