With Covid19, we have seen digital transformation happening so much faster: everyone able to do this was suddenly working from home, using the internet and the available digital access and platforms. Education was also put on hold unless it moved online: online-school, online-education got a tremendous stimulus.

Now, what is fueling the data economy, what is the "new green oil" of this digitally transformed world? It's DATA, and it's data fairly priced for the stakeholders, starting with identified data owners.

Please see here a link to some books on the subject, reviewing the rational for data use in every aspect of life, business, markets, society, and looking at the creation of Data Market Places, as well as diving into the detailed equations of how to price and how to make it happen in economic terms, as Data Microeconomics:

https://www.amazon.co.uk/Renaud-Di-Francesco/e/B00MS9H1V2%3Fref=dbs_a_mng_rwt_scns_share

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