Definitely the result will be different depending on the area you select.

Dear Dr. Jeyanti,

thanks for your feedback, i am not only looking a result but also try to get the deeper knowledge of whether the potentially is rural or urban is different logic and where to focus on advertising budget(whether bottom, mid or top of pyramid)

you can suggest me if you have an y publication in your mind.

Dear Narayan, first of all you might need a framework for study based on which you might identify response pattern so that a discriminant analysis can be performed for statistical significance. The second reference can help you in identifying a number of information response models used in marketing, the first reference is a short article on ad response, and the third reference is a thesis on rural consumers response to advertising. You can model the same for urban consumers as well and collect data for further analysis. Good luck with your research!

http://www.jstor.org/stable/1251162

http://shodhganga.inflibnet.ac.in:8080/jspui/handle/10603/44517

Dear Narayan,

For promotional activities it is important identify you target market. You are attempting to target all the consumer of the pyramid. Each target segment behaves differently for ads. If you are targeting the whole market, then your product is obviously for mass. Indeed both the market types will behave differently for any ad you make. I remember Micromax hiring Jack Hughman as their brand ambassador, I started wondering at this strategy of them, he no doubt is known in urban market, but for rural market,,,, he is just a GORA.

Hope this helps