After making a purchase and using a product for some time, consumers may become contented/discontented with it. in case of discontentment, suggest a scale to measure it.
Matthias Fuchs (Asssociate Professor at the Centre for Tourism and Service Economics University of Innsbruck)
Klaus Weiermair (University Professor and Director of the Centre for Tourism and Service Economics University of Innsbruck Universitätsstraße 15 A‐6020 Innsbruck)
Citation:
Matthias Fuchs, Klaus Weiermair, (2003) "New perspectives of satisfaction research in tourism destinations", Tourism Review, Vol. 58 Iss: 3, pp.6 - 14
Romani S., Grappi S., Dalli D. (2012). Emotions that Drive Consumers Away from Brands: Measuring Negative Emotions toward Brands and their Behavioral Effects. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, vol. 29 (1), p. 55-67, ISSN: 0167-8116, doi: 10.1016/j.ijresmar.2011.07.001.
It's about negative emotional reactions toward brands. A scale that includes six distinct brand-related negative emotions (anger, discontent, dislike, embarrassment, sadness, and worry) is developed. The first 4 studies develop the NEB scale, then Study 5 manipulates specific negative brand-related emotions and reveals that they predict particular behavioral outcomes, among them consumer complaining behaviors.
Customer complaint behavior is widely accepted area of research in the service satisfaction and service recovery domain. To the best of my knowledge, there is no existing instrument to measure customer complaint. However, you can contextually apply the measures of service satisfaction and service recovery instrument(s) for your work. I can suggest you two papers on service recovery:
Boshoff (1999), RECOVSAT: An instrument to measure satisfaction with transaction specific service recovery
Bose & Roy (2010), Validating the RECOVSAT in the Indian context
the paper you highlighted discuss the measurement approaches in the field of customer satisfaction with services and applies those empirically for service bundles at the level of the tourism destination. I am looking for some constructs that explains the complaint behaviour of the product purchase by a customer. Thanx for the info
Sunny similar is the case as I too unable to find a trust-able instrument to measure complaint behaviour of a product purchase. Anyways i do trying to go through the links you provided.
Maute, M. F., & Forrester Jr, W. R. (1993). The structure and determinants of consumer complaint intentions and behavior. Journal of Economic Psychology,14(2), 219-247.
Jacoby, J., & Jaccard, J. J. (1981). The sources, meaning, and validity of consumer complaint behavior: A psychological analysis. Journal of Retailing.
Singh, J. (1988). Consumer complaint intentions and behavior: definitional and taxonomical issues. The journal of Marketing, 93-107.
Francken, D. A. (1983). Postpurchase consumer evaluations, complaint actions and repurchase behavior. Journal of Economic Psychology, 4(3), 273-290.
I have the same problem with you. I suggest you to adopt Singh"s (1985) version of CCB, and add collective power measurement (complaining through media).
Thanks Anastasia.. I m trying to extract the scale. Glad to hear that you too are working in same field. Good luck to your research. Be in touch for future
I am working on telecommunications and need to get a scale for some constructs, Psychological contract violation, Perceived Quality, Complaint behaviour, Switching intention, and Satisfaction.