For example, to optimize multichannel activities by analyzing response rate from past campaigns and focus on the right HCPs to customize digital engagement.
Hey..
Natalia Volodymirovna Zaitseva you can made use of machine learning in pharmaceutical company in different ways such as patient finder, its matching with existing database, and response modeling.
Fath U Min Ullah thanks a lot for you answer! Have you seen any interesting research on this topic?
The possibilities for using machine learning depend on the availability of data for the field in which you want to do research.
For example, for the pharmaceutical business, you can track the purchase of goods at a certain time of the year or goods that people buy before certain holidays, and based on this data, you can, using machine learning, recommend pharmaceutical goods to buyers and, if the operation is successful, you will increase purchase conversions.
Natalia Volodymirovna Zaitseva Following paper is closely related to your topic of interest.
https://ieeexplore.ieee.org/abstract/document/9200319
Fath U Min Ullah thank you very much! It is very intersting paper
Dear , This depends on what data you have in this field . machine learning based data
Lamia AbedNoor Muhammed thanks for your reply. In fact, I have a lot of different data about the performance of my company and our competitors such as sales data of my company in SKU level, market data, data from CRM about Sales Force Effectiveness (visits, type of interaction - F2F or MCC, information about clients ect.), any finance data like budget, costs.
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