05 May 2016 1 958 Report

Can I have news references or case studies or book about  Brand Management ? 

I  am particularly interested in marketing references about Brand Management

Thanks a lot 

More Norchène Ben Dahmane Mouelhi's questions See All
Translation of concepts (English / french) : Brand Strength ?

Dear Colleague, I want please to have your opinion to translate those concepts : "Brand Strength " "Brand Equity") "Brand Power" Thanks a lot ;)

05 June 2018 7,040 0 View

4, 5 or 7 point Likert Scale? What's better and why?

Dear colleagues  I want to have please your opinion about the best number of point Likert scale (4 / 5 or 4 / 7) Should we use a 4, 5 or 7 point Likert scale? What's better and why? Can you please...

08 September 2017 573 13 View

Theorical concept and Definition of Personal Shopper ?

Dear Colleagues, I need please your help to find a Theorical concept and definition of the personal shopper How can you Define it ? Can you give me please good references (papers, books) Thanks a lot 

03 April 2017 2,824 6 View

News references (2015 / 2016 / 2016) about Taboo ?

Can I have please news references about Taboo ? I am particularly interested in news references about Taboo in psychlogy field and consumer behavior (marketing) to up date Tkanks a lot 

01 February 2017 6,448 1 View

How can you Define Problematic ?

Dear Colleagues and researches,  How can we define and explain problematic for students ?  Can you give good references (papers, books)  Thanks 

11 December 2016 6,971 5 View

Definition of Brand Engagement ?

Dear Colleagues Can you please help me to define Brand Engagement with a news references ?  Thanks 

09 October 2016 1,996 0 View

News references (2015 / 2016 / 2016) about Superstition ?

Can I have please news references about Superstition ? I am particularly interested in news references about superstition in psychlogy field and consumer behavior (marketing) to up date references...

09 October 2016 3,308 0 View

New references brand advocates ?

Dear Colleagues  I am particularly interested in new references about customers when they  become active recruiters, ambassadors brand advocates ? Thanks 

08 September 2016 3,160 3 View

News references about Social media in general ? and marketing ?

Dear Colleagues  I am particularly interested in new references about social media in general ? And Marketing litterature ? and Social science ?  Thanks 

08 September 2016 6,340 2 View

News references about e- WOM (Electronic Word of mouth) ?

Dear Colleagues  I am particularly interested in new references (2015 / 2016) about e WOM (Electronic Word of mouth)  ... Thanks a lot 

08 September 2016 1,696 4 View

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