Can I have news references or case studies or book about Brand Management ?
I am particularly interested in marketing references about Brand Management
Thanks a lot
Strategic brand management, J.N Kapferer!
Dear Colleague, I want please to have your opinion to translate those concepts : "Brand Strength " "Brand Equity") "Brand Power" Thanks a lot ;)
05 June 2018 7,040 0 View
Dear colleagues I want to have please your opinion about the best number of point Likert scale (4 / 5 or 4 / 7) Should we use a 4, 5 or 7 point Likert scale? What's better and why? Can you please...
08 September 2017 573 13 View
Dear Colleagues, I need please your help to find a Theorical concept and definition of the personal shopper How can you Define it ? Can you give me please good references (papers, books) Thanks a lot
03 April 2017 2,824 6 View
Can I have please news references about Taboo ? I am particularly interested in news references about Taboo in psychlogy field and consumer behavior (marketing) to up date Tkanks a lot
01 February 2017 6,448 1 View
Dear Colleagues and researches, How can we define and explain problematic for students ? Can you give good references (papers, books) Thanks
11 December 2016 6,971 5 View
Dear Colleagues Can you please help me to define Brand Engagement with a news references ? Thanks
09 October 2016 1,996 0 View
Can I have please news references about Superstition ? I am particularly interested in news references about superstition in psychlogy field and consumer behavior (marketing) to up date references...
09 October 2016 3,308 0 View
Dear Colleagues I am particularly interested in new references about customers when they become active recruiters, ambassadors brand advocates ? Thanks
08 September 2016 3,160 3 View
Dear Colleagues I am particularly interested in new references about social media in general ? And Marketing litterature ? and Social science ? Thanks
08 September 2016 6,340 2 View
Dear Colleagues I am particularly interested in new references (2015 / 2016) about e WOM (Electronic Word of mouth) ... Thanks a lot
08 September 2016 1,696 4 View
This larva was captured using a plankton net in the Persian Gulf during the summer. I believe it may be a Facetotecta nauplius.
08 August 2024 3,746 4 View
May members post flyers about opportunities to present at a conferehttps://veraeducation.com/nce? If so, where to post for the Virginia Educational Research Association? https://veraeducation.com/
08 August 2024 4,585 1 View
How we can cite the papers from ResearchGate. I am trying to create citations for this article, Quantum Machine Learning Algorithms for Optimization Problems: Theory, Implementation, and...
08 August 2024 6,690 3 View
My name is Apurva Saoji. I am a Ph.D scholar in Computer engineering in India. I am looking for international expert in reviewing my PhD thesis, "Competitive Optimization Techniques to Minimize...
07 August 2024 4,600 2 View
Hello dear colleagues, We have prepared a manuscript on NiTi-based alloys and are seeking a second opinion on our current TEM results. If you are a Ph.D. holder with experience in TEM and have...
07 August 2024 9,563 0 View
how to get links for copyrights for papers?
06 August 2024 7,410 1 View
Can marketing stop the war ?
06 August 2024 3,661 11 View
There are a huge number of methods for studying objects in space, according to the senses (and not only). Mechanical, thermal, optical, acoustic, electrical, magnetic, based on particle beams,...
06 August 2024 7,102 0 View
To compare positive and negative cell populations in flow cytometry, should I compare unstained cells with antibody stained cells? Or with the isotype control? Most papers show comparison with...
06 August 2024 6,728 6 View
Please can anyone support with the survey questions based on RQ measures and propose how to do it in FMCG industry and include as well the role of brand equity Thanks
06 August 2024 949 0 View