Go to the Centre for Social and Environmental Accounting Research.

 at https://www.st-andrews.ac.uk/csear/

THIS ONE CAN BE REALLY HELPFUL, AS IT TALKS ABOUT THE SUSTAINABILITY FACTOR TOO.

http://search.proquest.com/docview/1466131201/7211853670384534PQ/6?accountid=150994

Another...read is :

http://search.proquest.com/docview/1024290918/7211853670384534PQ/1?accountid=150994

Burton, B. (2007) Inside Spin: The dark underbelly of the PR industry. Sydney. Allen & Unwin.

Dear Indre

There are number of articles in this area. 

I attached here with a thesis on the qualitative aspect of CSR. You may take it as a reference. 

Good luck!

Regards

Low

Dear Indrė,

I think this article could help you (I attach it).

Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews, 12(1), 8-19.

Good luck with your thesis.

Best regards,

Adolfo

Indre,

For a critical perspective on CSR communication, take a look at the following:

Laufer, W. S. (2003). Social accountability and corporate greenwashing. Journal of Business Ethics, 43(3), 253-261.

Liston-Heyes C and Ceton G (2009). An investigation of real versus perceived CSP in S&P-500 firms. Journal of Business Ethics 89(2), 283-296.

Low W and Davenport E (2005). Has the medium (roast). become the message? – The ethics of marketing fair trade in the mainstream. International Marketing Review 22(5), 494–511.

Lyon, T. P., & Montgomery, A. W. (2013). Tweetjacked: The impact of social media on corporate greenwash. Journal of business ethics, 118(4), 747-757.

Lyon, T. and Maxwell, J. (2011). ‘Greenwash: Corporate Environmental Disclosure under Threat of Audit’, Journal of Economics and Management Strategy, 20: 3-41.

Marquis, C., & Toffel, M. W. (2011). The Globalization of Corporate Environmental Disclosure: Accountability or Greenwashing? Harvard Business School.

Ramus, C. A., & Montiel, I. (2005). When are corporate environmental policies a form of greenwashing?. Business & Society, 44(4), 377-414.

Good Luck!

Ellis

Dear   Indrė Vitkutė,

Find below some references for communication of CSR. Of course communication have many forms. You can also search for CSR communication using search terms - key words such as reporting or advertising, or narrating, or promotion. These all are kind of communication and are used in CSR communications.

Book: Management Models for Corporate Social Responsibility, pp 238-246

DOI 10.1007/s10551-009-0113-1

DOI: 10.1111/j.1468-2370.2009.00276.x

Best Regards,

Vaios.

P.S. In case you need more help with the literature please mail me [email protected]

Dear Indre,

All the paper mentioned before are relevant and useful to clarify distinct aspects of CSR communication, especially the papers and books by Mette Morsing who has studied CSR communication for many years.  However, I think the most up-t-o-date available review on CSR and communication I this one by Andy Crane and Sarah Gloser:

Crane, A. & Gloser, S. 2016. Researching on CSR communication: Themes, opportunities and challenges. Journal of Management Studies. Published online first.

I hope this will be useful and wish you the best to conduct your research.

Best regards,

Jean-Pascal

Please find 5 articles attached herewith.

Dear Researchers,

It’s such a big pleasure to receive so many recommendations!

I am very happy, I didn’t expect. I will look through all of them.

Thank you all very much!

Hi Indre,

Great topic with great recommendations.  The JMS article above provided by Dr Gond  is extremely relevant. I'd also recommend articles on contested nature of  CSR communications.  

Article Translating CSR: A comparative study in the emerging activit...

Article Antecedents of Settlement on a New Institutional Practice: N...

Article Legitimacy Struggles and Political Corporate Social Responsi...

Hi Indre you can follow my Research Gate cause I have written about CSR since 2008 thanks

Hi Indre,

I suggest you to read the book written by Philip Kotler & Nancy Lee, then you will be able to get a sound unerstanding about the CSR.

Good Luck.

Athula Gnanapala

Hi Indre,

I suggest you to read also the literature on accountability and sustainability (or social) reporting.

Just to start with you can read the book: Sustainability Accounting and Accountability

Bebbington, J. (ed.), Unerman, J. (ed.) & O'Dwyer, B. (ed.) Jun 2014 2 ed. Abbingdon: Routledge.

Best wishes

Silvana

Hi Indre,

I suggest you to read also the literature on accountability and sustainability (or social) reporting.

Just to start with you can read the book: Sustainability Accounting and Accountability

Bebbington, J. (ed.), Unerman, J. (ed.) & O'Dwyer, B. (ed.) Jun 2014 2 ed. Abbingdon: Routledge.

Best wishes

Silvana

Hi, 

I am doing my Master's Final Project on CSR communication as well and have quite a few articles discussing CSR communication, let me know if you still need this! ;)

Hi check out the chapter by Lawrence Gikaru in my book CSR/Sustainability-From the Margins to the Mainstream, available in e-book format on amazon.com..his chapter is all about CSR and communication and Lawrence is a top communication and PR expert with an impressive company Apex-Novelli.

My colleagues and I have recently published three articles that examine different aspects of CSR. JCP, JPM, and CRR are each respected peer-reviewed journals.

"Good guys can finish first" (Journal of Consumer Psychology) demonstrates through six studies that a social responsibility (vs. ability) reputation facilitates favorable responses toward low fit brand extensions by inducing a desire to support and help the company that has acted to benefit consumers. https://www.researchgate.net/publication/332248020_Good_guys_can_finish_first_How_brand_reputation_affects_extension_evaluations "Brand Associations" (Journal of Brand Management) shows that consumers' goals (attribute versus experience) moderate their preference for ability versus social responsibility messages. https://www.researchgate.net/publication/319635968_Brand_associations_the_value_of_ability_versus_social_responsibility_depends_on_consumer_goals "Self-Reporting CSR Activities" (Corp Rep Review) shows that self-disclosure of CSR activities, even when the activities have negative effects, enhance reputation and ultimately profits. https://www.researchgate.net/publication/326726802_Self-Reporting_CSR_Activities_When_Your_Company_Harms_Do_You_Self-Disclose

Thank you. I appreciate all your help. Wishing you all the best.

check out a chapter i my book CSR/Sustainability from the margis to the mainstream