We are addressing those readers and admirers of Chandamama - the popular children’s magazine published in India. Though Chandamama has ceased publication, many of its readers continue to cherish fond memories of the magazine. Published for more than seven decades, it has created a valuable content that was liked and enjoyed by children and adults as well. It will be an interesting addition to knowledge pertaining to children's literature if we can analyse and document the content features which enthralled and mesmerised children of the past generations.
With this in view, we have taken up the content analytic study to understand the appeal and popularity of the magazine among children and adults.
In this connection, we request you to participate in this short online survey of 10-15 minutes. Clicking the link below will take you to a google form where you can type in your responses in English. Your responses will be kept strictly confidential and used for research purposes only. Please note that your participation in the survey is voluntary.
https://forms.gle/buV7c2aQo5Zb41jn9
The last date for sending your filled responses is: 25 September, 2022 (Sunday).
Looking forward to your participation.
With regards,
(B. Devi Prasad)
Former Professor,
Centre for Equity & Justice for Children and Families
Tata Institute for Social Sciences
Mumbai – 480088
and
(Anjana Krishnan)
Research Associate,
Asian College of Journalism,
Chennai - 600113
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