The attached study by Adebambo et al found that companies run by charismatic CEO's tend to have higher implied cost of equity. By implication, this suggests that equity investors assign higher relative risk and, as a consequence, higher equity risk premium to companies run by "charismatic CEO's."

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https://www.wsj.com/articles/the-downside-of-extroverted-ceos-11565575441?shareToken=sta0bfae6009704973a5ced66d6182fcbb

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