Linear programming in marketing can be used to decide which media type to choose and how to allocate the marketing budget across the available media platforms. Linear programming can be applied to identify the optimal or most efficient way to allocate resources such as finance, time and human resources into the marketing efforts of a company. For instance, will television advertorials reach a larger target audience than radio or social media? Which of the available options will cost the least and give the greatest impact to sales and profits for the company? Considering other costs of production and the limitations to funds availability, how much can the company reasonably set as marketing budget?. Linear programming as a mathematical approach can be applied to guide these decisions.

Will be the result

Will be the result