Dear Gobinda

Maybe some of these articles can help you:

Shasha Teng Kok Wei Khong Wei Wei Goh Alain Yee Loong Chong , (2014),"Examining the antecedents of persuasive eWOM messages in social media", Online Information Review, Vol. 38 Iss 6 pp. 746 - 768 Permanent link to this document: http://dx.doi.org/10.1108/OIR-04-2014-0089

The impact of electronic word-of-mouth communication: A literature analysis and

integrative model Christy M.K. Cheung a,⁎, Dimple R. Thadani b Decision Support Systems 54 (2012) 461–470 doi:10.1016/j.dss.2012.06.008

LÓPEZ, M.; SICILIA, M. Determinants of e-WOM influence: the role of consumers internet experience. Journal of Theoretical and Applied Electronic Commerce Research, v. 9, n. 1, p. 28-43, 2014.  DOI: 10.4067/S0718-18762014000100004

Best regards !

Alex Eckert

Dear Alex ,

Thanks for sharing those valuable resources. These are really helpful. 

I have already used second article by Cheung & Thadani (2012). But rest two resources are excellent resources for my present need.

Thank you again for your help!

Regards,

Gobinda