Dear Dr. Roger Seiler,
Would you be able to post the questionnaire used for your article titled, "Source Credibility Model, Source Attractiveness Model, and Match Up Hypothesis Model - An Integrated Model?"
I am currently writing my dissertation at Durham University in the United Kingdom. I found your paper extremely helpful to my research, however, I believe having access to your questionnaire will help me better understand your hypothesis.
Thanks for your help,
Kayla
The source attractiveness model links similarity, familiarity and likeability of an endorser to the effectiveness of a message. This theory explains the effects of a source's attractiveness (McGuire, 1985). ... Friedman and Friedman (1979) state that the product type and endorser type should match
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