I want your suggestions about vision and mission for one of communication departments in Egypt... third world.
Features of an effective mission are:
Purpose and values of the institution.
responsibilities of the institution.
main objectives that support institution& in accomplish its mission.
Features of an effective vision include:
Describing a bright future .
engaging expression.
Realistic aspirations.
Alignment with institutional values and culture.
As stated in the previous response by Kiran, a Mission statement should reflect the purpose and objectives of the institution. It needs to be congruent with the mission and values of the larger/governing institution or body. Basically, it is "why" you exist.
A Vision statement is about the future. What are your aspirations? It is "where " you want to go and "what' you want to be in the future. It should be written with enthusiasm.
Both statements need to be clear and concise.
When working on a similar project regarding mission and vision statements, I find it helpful to review the statements of institutions similar to ours. It is also helpful - and fun - to look at those of corporations. There are many styles out there.
Good luck.
Thanks a lot, dear Kiran Grover ,for your interest. And for you dear Bonnie Franckowiak.
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