Hi everybody ! I hope you're doing well and staying safe. We aim to estimate the true value of Argane fruit which is a product typically traded in market (Already has a market price) . But we think that Argane fruit's market price fails to account all of the costs and benefits involved when providing this specific good.
In such situation, can we use contingent valuation method even though it's a marketable good ? We will really appreciate if you can provide us some literature or provide some suggestions on methods to estimate true price.