[adapted from - http://apps.who.int/medicinedocs/en/d/Js4883e/9.1.4.html]
The IMB model is a conceptually based, generalizable, and simple model to guide thinking about complex health behaviours. The IMB constructs, and how they pertain to patient adherence, are outlined below:
- Information is the basic knowledge about a medical condition that might include how the disease develops, its expected course and effective strategies for its management.
- Motivation encompasses personal attitudes towards the adherence behaviour, perceived social support for such behaviour, and the patients' subjective norm or perception of how others with this medical condition might behave.
- Behavioural skills include ensuring that the patient has the specific behavioural tools or strategies necessary to perform the adherence behaviour such as enlisting social support and other self-regulation strategies.
Note that information, motivation and behavioural skills must directly pertain to the desired behavioural outcome; they have to be specific.
NOW - IS THIS MODEL ALSO APPLICABLE ON BEHAVIOUR CHANGES OF THE HEALTH CARE PROVIDERS TO DELIVER (BEHAVIOUR CHANGE) INTERVENTIONS TO CLIENTS? THIS DOES NOT PERTAIN TO THE REALM OF THE INDIVIDUAL HEALTH BEHAVIOUR OF THE HEALTH CARE PROVIDERS, BUT COULD THE CONCEPTS OF INFORMATION, MOTIVATION AND BEHAVIOURAL SKILLS BE TRANSPOSED TO THIS PURPOSE?
ANYONE KNOWS IF IT HAS ALREADY BEEN DONE/VALIDATED?
THANKS FOR YOUR HELP
This is a pretty simplistic model and probably not the best. We know that some knowledge is necessary not certainly not sufficient to get behavior change. Motivation is rather vague and one can have all three knowledge, motivation and skill without getting the desired change. For example I know that walking is good, I am motivated to walk and I can walk but I do not because of environmental factors, danger, fear, lack of shoes etc.
I think that self-efficacy is a better predictor of behavior change and the literature would certainly support that.
I agree with Kate..Can stages of change model like trans-theoretical model or more recently developed motivational volitional model better explain the process of health behavior change?
Intention behavior gap is well excising in the literature but there are various mechanisms which still need to be addressed in terms of adoption of health related behaviors.
How can government and corporate world help in health behavior change by developing effective interventions.
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