Hello everyone !
I am a master student with a specialization in export management and I really need your help regarding the finalization of my research question.
I read a couple of articles and found the interesting subject of country image (which can be dangerous because I might slide into a marketing subject)
But, I read some articles an find it very interesting to talk about the importer / exporter point of view and how can country image create opportunities and at the same time entry barrier for the exporter and what different variable to take into account ?
I really need an external point of view as I believe my question is quite complete but i do not know if it is relevant for an export manager ?
Thank you for your feedbacks,
Have a very nice day !
Best,
Jade
Jade Devoucoux that is too unclear, must have RQ from quantities that you can measure