I am considering an experiment in which I use existing commerical packages from nation brands as experiment stimuli to enhance ecological validity. However, I do not know if this can raise up some concerns over copyright. Especially marketing journals usually aks authors to present the stimuli they used in paper manuscript.
Can I use these existing commerical packages as experiment stimul?
Can I also present these packages in my article?
Shall I get permission to use them from the brand/company?
Thanks for your information.
I think you can use it alongside get permission from brand or company
I believe you may use it if you have the proper authorization.
Permission from the company definitely helps and ensures that the package presentation in the article is devoid of copyright issues.
However, the usage of a commercial package should be based on your research objectives. As the research subjects are already familiar with the packaging, it might bias the responses.
Most packaging departments have multiple packaging designs most of which may not have been commercialized and their usage can also be considered.
You may also buy products (from other geographies) whose packages are not familiar to the customers to prevent biased responses.
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