TikTok is a fairly new and rapidly growing social media platform, but there is not research on TikTok advertising, so this could perhaps be a good topic. You would need to decide on the theoretic model, and what aspects you want to measure.

Un tema emergente, en el campo de la publicidad aplicada al marketing digital, es la publicidad nativa. Otro tema puede ser la publicidad programática.

Farooq Khan You probably could consider microtargeting in social media investigating the persuasiveness of ads personalized for different traits.

Hi,

You can choose this one - A comparison of the effect of promotion mix on brand equity and its "new" dimensions between low vs. high involvement products or between developed market(s) and emerging market(s). Let use new scales and with a mixed-method approach. All the best!

Thanks a lot Le Dang Lang, Valentín-Alejandro Martínez Fernández and Rodney Duffett

Farooq Khan, current gaps are in mapping (or defining) advertisement strategies involving the use of virtual (non-human) influencers and/or the metaverse. Success!

Thanks a lot Antonio Batista da Silva Oliveira

Literature review will help you to understand the current research topics as well as gaps and problems.

Hermann Gruenwald yes indeed.

I want to conduct a systematic literature review on SSCM, as it is mandatory for my doctoral degree requirements. Regards!