In the affirmative case of the implementation of shared ethical norms, what should be the way of being transmitted, showing its side of mutual benefit.
It's not straight forward! National industries can share a common "ethic" provided by national law and enforcement. But e-commerce is international. In an organisation like the EU they can still share an enforced ethic. But beyond that, no! One key problem is that health and safety regulations differ around the world. Copyright laws differ. Taxation differs, and so on....
There's little chance of agreement on such matters.
One of the tasks of ethical reflection is then to consider possible ethical management in the relationships of digital commerce. Even establish a dialogue with experts in the area of law