The co-creation concept was formulated in the field of marketing and customer research. It emphasizes customer interaction and brand name. I am thinking to apply it to visual art fields to examine the quality of wellbeing.
I find your question fascinating and congratulate you for giving it attention. Having no expertise or personal experience on the matter, I point out the many visual artists who employ assistance in the creation of their work, even to the extent that the employees actually create the work. The level of direction of the "creator," i.e. the artist who has the NAME, can vary. I cite the late work of painter Willem de Kooning as an example; all of Jeff Koons' creations as well.
Some Design Thinking courses formulate the idea of creating something cheap and quick and upload it to the web so you can get feedback.i.e. Some web comics made in a really short period of time are great ways to test ideas for giving green light to more extensive projects like animation films or series. Those web comics work like a pilot, but instead of getting feedback from the executive producers you get feedback directly from your audience. I think your project is so interesting. Good Luck!
Dear Mohamad Faizuan Mat
very interesting question. The question that arises for me is this referring to visual design or fine art?
Basically collective intelligence, also called group or swarm intelligence, is an emergent phenomenon in which groups of individuals can make intelligent decisions through collaboration.
Swarm intelligence encourages divergent thinking and thus offers the possibility of multiple solutions.
Robin Williams says that in heterogeneous, competent teams synergy effects with a lot of creative potential arise.
The approach of Design Thinking mentioned by Christian Bayron assumes that collective creativity harbors an enormous potential for the development of innovative, promising ideas. The joint addition and sharing of ideas, the free exchange of ideas are thus prerequisites for collective creativity.
Other approaches such as Service Learning also offer such opportunities for group intelligence and co-creation.
Co-creative activities have now become an integral part of artistic experiences, as audience engage and are engaged in cognitive, emotional, and imaginal practices to appropriate and make sense of cultural products and experiences. (Walmsley B. (2019) Co-creating Art, Meaning, and Value. In: Audience Engagement in the Performing Arts. New Directions in Cultural Policy Research. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-26653-0_7)
The all-inclusive Boxing Day Tsunami-as a co-creation of collective trauma, has been an effective marketing paradigm in the UK.
Collaboration is what makes us human. Therefore in the past many artists collaborated (such as PP Rubens & Jan Breughel I, c.1615-25) but all high quality represents each's individual contribution. Collaborative creativity stimulates one another, but geniuses are exceptional, finding shortcuts to success where the other only sees confusion. A strictly personal achievement.
Thanks. In my Ph D Connoisseurship & Neuroscience, Ghent Univ Press 2011, there is a reflection on collaborative intelligence versus the genius of the individual in achieving excellence and independent peer review (related to connoisseurship of old master paintings).