Generation Z in Asian countries is increasingly taking on activist and revolutionary roles, shaping public discourse through digital platforms and social media movements. This raises important questions for brands: how can they engage authentically with youth-led movements without appearing opportunistic? What strategies allow marketers to align with these dynamic, socially conscious consumers while maintaining credibility and trust? This discussion invites insights, case studies, and perspectives on the direct and indirect effects of Gen Z activism on marketing strategies, particularly in culturally diverse and digitally connected Asian markets.