One of my articles has recently been published in Asian social science. One of my research objectives was to investigate whether or not tourist satisfaction mediates the positive influence of destination image on tourist loyalty. Here is the article link:
https://www.researchgate.net/publication/335503947_Assessing_the_Relationship_Between_Destination_Image_and_Tourists'_Loyalty_Towards_the_Amusement_Parks_of_Bangladesh_The_Mediating_Role_of_Tourists'_Satisfaction_and_Moderating_Role_of_Past_Experience
Anyway, I have used Baron & Kenny mediation analysis steps. However, one of my colleagues said that these steps of testing mediating effect are outdated. Can anyone suggest why?
Partial mediation is a contentious issue, this should also be corroborated by a SEM analysis, or by the Sobel test. Moreover, taking into account your results, a proposal can be a moderate mediation. It is recommended that the mediation models should generate that the direct effects become insignificant.
What if previously established direct effect is still significant in the presence of mediating variable?
- Badges
- Science topic
- Similar topics
- Teacher Education
- School