For a comparison on customer satisfaction measures see: Jochen Wirtz and Meng Chung Lee (2003), “An Empirical Study on The Quality and Context-specific Applicability of Commonly Used Customer Satisfaction Measures,” Journal of Service Research, Vol. 5, No. 4, 345-355.
You may use these measures with necessary REWORDING to fit to your context. The rewording should be reported explicitly in your paper.
When purchasing products from __________ I feel surprised, amazed or astonished.
When purchasing products from __________ I sometimes feel angry, enraged or annoyed. (r)
I continue to use __________ because other firms aren’t as good.
My choice to purchase from __________ was a wise one.
I think I did the wrong thing when I purchased book/flights from __________. (r)
'r' indicates reverse coded items.
References:
Cronin, Jr., J. Joseph, Michael K. Brady, and G. Tomas M. Hult (2000), “Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments,” J R, 79 (2), 193-218.
Harris, Lloyd C and Mark M.H. Goode (2004), “The Four Levels of Loyalty and the Pivotal Role of Trust: A Study of Online Service Dynamics,” JR, 80 (2), 139-158.
I am happy with my decision to use this __________.
My choice of __________ was a wise one.
I feel good about my decision to use this __________.
Taking everything into consideration, how do you feel about the service you received from __________
References:
Patterson, Paul G. and Tasman Smith (2003), “A Cross-Cultural Study of Switching Barriers and Propensity to Stay with Service Providers,” JR, 79 (2), 107-120.
Westbrook, Robert A. and Richard L. Oliver (1981), “Developing Better Measures of Consumer Satisfaction: Some Preliminary Results,” in Advances in Consumer Research, V. 8, Kent B. Monroe, ed., Ann Arbor, MI: Association for Consumer Research, 94-99.
You could refer to the paper titled 'Customer satisfaction and loyalty in online and offline environments' by Shankar, Smith & Rangaswamy, at the link- http://www.venkyshankar.com/wp-content/uploads/2010/08/Shankar_Smith_Rangaswamy_IJRM_20031.pdf
As per my Knowledge, I think you are asking for the scale to be used for customer satisfaction survey of a particular e-commerce websites. In that context, you can always use saaty scale or likert scale. with the help of those scale you can have data for your any particular context.
Eg.:-
The format of a typical five-level Likert item, could be:
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
so if your question stands like
flipkart delivers the product on time as mentioned during the placement of order ? (delivery being one of the important factor for satisfaction in e-comm websites) -- because there is always a positive relation between service quality and customer satisfaction
1.Strongly disagree
2.Disagree
3.Neither agree nor disagree
4.Agree
5.Strongly agree
then according to click of radio buttons you input will be given to your particular database.
In case if you dont want to use predefined scales you can use your own defined scale with properly stated hypothesis.