Here are some articles that might be useful:

http://www.sciencedirect.com/science/article/pii/S1877042812006623

http://www.sciencedirect.com/science/article/pii/S0736585314000197

Perfect!

This master thesis may also be helpful..

Link1: http://blog.malaysia-asia.my/2015/03/malaysia-social-media-statistics-2014.html

Link 2: http://www.socialbakers.com/resources/reports/malaysia/2016/may/

file:///Users/mac/Downloads/Social%20Media%20in%20Malaysia.pdf  i think this article can explain this question

useful article actually

http://www.pakinsight.com/ebooks/8.%20ICETSR-%2043-%20(82-89).pdf

The flowing 2 links are useful for question discussion

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=0ahUKEwi5t-qvzMzNAhWItI8KHdbfBUYQFggjMAE&url=https%3A%2F%2Fwww.researchgate.net%2Ffile.PostFileLoader.html%3Fid%3D56b25cf16143251db08b4593%26assetKey%3DAS%253A325135606272000%25401454529777872&usg=AFQjCNEb87rgALNB45pdPWScQHYbcvuNnA&sig2=aRs71__IM9T_AJz8ii2YXA&bvm=bv.125801520,d.c2I

link1

http://www.socialmediaexaminer.com/social-media-marketing-tips-pros/

https://www.ukessays.com/essays/marketing/a-marketing-analysis-of-coca-cola-in-malaysia-marketing-essay.php

http://malaysiasocialmediamarketing.com/

IMDS-07-2014-0205

social media

http://www.ccsenet.org/journal/index.php/ass/article/viewFile/32409/18882

Hi,my dear doctor Arasu Raman

http://www.iprospect.com/en/my/what-we-do/social-media-management/

http://malaysiasocialmediamarketing.com/

http://blog.malaysia-asia.my/2015/03/malaysia-social-media-statistics-2014.html?m=1

http://blog.malaysia-asia.my/2015/03/malaysia-social-media-statistics-2014.html

Malaysia Social Media Statistics 2014 is compiled from various sources around the web for those wanting to know more in depth about how social media has changed over the years in Malaysia.

http://brandequitymagazine.com/Masterskill%2025-32.pdf

http://www.sciencedirect.com/science/article/pii/S1877042814029711

http://web.usm.my/km/32(Supp.2)2014/KM%2032%20Supp.%202_2014-Art.%205%20(123-147).pdf

http://www.razorfish.com/binaries/content/assets/ideas/digitaldopaminereport2015.pdf

good artical

http://ijaps.usm.my/wp-content/uploads/2015/07/Art4-Edit-61-922.pdf

Based on the picture attached, it shows that the statistic of social media users in malaysia are increasing  every year. 

http://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1230&context=srhonorsprog

http://digitalmarketingmagazine.co.uk/social-media-marketing/the-importance-of-social-media-within-a-business/1274

link1:   httwp://www.academia.edu/7352685/Social_Media_Marketing_SOCIAL_MEDIA_MARKETING_ADVANTAGES_AND_DISADVANTAGES

 link2: 

http://www.academia.edu/download/34125168/Adoption_of_SNSs_-_2013.pdf

Greetings，Here are some articles that might be useful:  

https://zhuanlan.zhihu.com/p/20893842?refer=baijingapp

http://www.thestar.com.my/business/business-news/2015/10/17/digital-marketing-the-way-to-go/

http://www.sciencedirect.com/science/article/pii/S0747563215001892

http://www.joebm.com/papers/192-W10042.pdf

link1

https://www.coursehero.com/file/p6868pc/14-Real-World-Context-Malaysia-Case-In-Malaysia-the-most-popular-social-media/

http://www.socialmediabeez.com/digital-marketing-agency/mobile-app-development/

Social media

https://socialmediamarketingmalaysia.wordpress.com

http://www.sciencedirect.com/science/article/pii/S1877042815004000

http://www.socialmediatoday.com/content/facebook-marketing-statistics-you-need-know

In Malaysia, social media has become a potential platform in marketing area

http://blog.malaysia-asia.my/2015/03/malaysia-social-media-statistics-2014.html?m=1

http://www.hashmeta.com/social-media-marketing/

this link can helps as well