Can any one help to design a questionnaire for my research titled as "Impact of Brand Identity, Brand Image and Brand Trust on salespersons' performance?
Dear colleague,
You may use research studies of prof. John T. Balmer and his colleagues.
Some of them are:
Balmer, J. M. T. Corporate Identity, Corporate Branding and Corporate Marketing. – European Journal of Marketing, 35, 2001, № 3 – 4, p. 248, 249 – 290. Balmer, 2008: Balmer, J. M. T. Identity Based Views of the Corporation: Insights from Corporate Identity, Organisational Identity, Social Identity, Visual Identity, Corporate Brands and Corporate Image. – European Journal of Marketing, 42, 2008, № 9 – 10, p. 879 – 906. Balmer & Gray, 1999: Balmer, J. M. T. and E. R. Gray. Corporate identity and corporate communication: creating a strategic advantage. – Corporate Communications: An International Journal, 4, 1999, № 4, p. 171 – 176. Balmer and Greyser, 2002: Balmer, J. T. and S. Greyser. Managing the Multiple Identity of the Corporation. – California Management Review, 44, 2002, № 3, p. 72 – 86.
Balmer & Soenen, 1999: Balmer, J. M. T. & G. B. Soenen. The acid test of corporate identity management. – Journal of Marketing Management, 15, 1999, № 1 – 3, p. 69 – 92. Balmer and Wilkinson, 1991: Balmer, J. M. T. and A. Wilkinson. Building societies: change, strategy and corporate identity. – Journal of General Management, 17, 1991, № 2, p. 20 – 33. Balmer and Wilson, 1998: Balmer, J. M. T. and A. Wilson. Corporate identity: there is more to it than meets the eye. – International Studies of Management and Organisations, 28, 1998, № 3, 1998, p. 12 – 31.
Regards,
Yanica
Hints provided by Aaker (1991) on brand equity measurement can also be helpful here.
Hi kindly review the questionnaire used in this paper.
Article Customer-based brand equity and firms' performance in the te...
Sir, Do you have any previous study related to brand effect on seller/ salespersons/ employees?
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