Despite the fact that this article is from 2009, I consider it as one of the best articles I've read on this subject so far:

http://itu.dk/~rkva/2011-Spring-EB22/readings/Mangold-SocialMedia.pdf

Good article. Thanks for sharing it,

Very good article. Thanks for sharing it.

here are 2 very recent papers on your topic .....They would give you a much updated research paradigm on consumer behavior and social media...

Does Social Media Influence Consumer Buying Behavior? An Investigation Of Recommendations And Purchases Lukas P. Forbes,Eve M. Vespoli ,Journal of Business & Economics Research – February 2013 Volume 11, Number 2

The Effects of Social Media Marketing on Online Consumer Behavior ,Simona Vinerean 1 , Iuliana Cetina 1 , Luigi Dumitrescu 2 & Mihai Tichindelean 1 ,International Journal of Business and Management; Vol. 8, No. 14; 2013

regards

sudip

Three great articles, thank you.

See the link:

1-http://5harad.com/papers/social-pred.pdf

2-http://www2013.wwwconference.org/proceedings/p1521.pdf

3-http://nlp.stanford.edu/pubs/wang-ec11.pdf

4-http://futureideas.eu/wp-content/uploads/2013/01/Laurens-van-Leeuwen_Monitoring-the-chatter-in-social-media-I.pdf

5-http://www.iiis.org/CDs2013/CD2013SCI/SCI_2013/PapersPdf/DW543ZE.pdf

Here are some more useful links:

1. http://www.sciencedirect.com/science/article/pii/S0261517709000387

2. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.196.378&rep=rep1&type=pdf.

3. http://books.google.es/books?id=zAga7mkFMYwC&pg=PA228&lpg=PA228&dq=Consumer+decision+making+in+online+shopping+%E2%80%A6+-+%E2%80%8EH%C3%A4ubl&source=bl&ots=g1vpbHA6xm&sig=CgxbkETLbOAsH-0sELF6jlKmVCY&hl=es&sa=X&ei=7QIyU9aONuWa0QWX0IEg&ved=0CF0Q6AEwBA#v=onepage&q=Consumer%20decision%20making%20in%20online%20shopping%20%E2%80%A6%20-%20%E2%80%8EH%C3%A4ubl&f=false

4. http://www.kylemurray.me/papers/ACMCHICh.pdf.

Article Customer Perceived Value in Social Commerce: An Exploration ...