📢 Call for Book Chapters

Impacts of Digital Payment Systems on Marketing I invite academic contributions for an upcoming book exploring how digital payment systems—such as cryptocurrencies, NFTs, digital wallets, and decentralized finance—are reshaping marketing theory and practice.

As virtual currencies redefine value, ownership, and trust, this book aims to critically examine their impact on consumer behavior, branding strategies, and the evolving digital economy. We seek original chapters that explore theoretical advancements, empirical findings, and practical frameworks at the intersection of marketing, technology, and financial innovation.

🔍 Key Themes Include (but are not limited to):

• Consumer psychology and behavior in crypto-based transactions
• Blockchain in building trust and transparency in marketing
• Digital ownership, brand loyalty, and value perception
• Strategic integration of digital payments into the marketing mix
• NFT storytelling, gamification, and tokenized incentives
• Legal, ethical, and cultural implications for marketers
• Case studies and future trends in tokenized consumer engagement

This volume targets scholars, researchers, marketing professionals, and policymakers seeking to understand how digital payment innovations influence value creation, branding, and consumer trust.

📅 Submission Deadlines and Guidelines:

June 22, 2025: Proposal Submission Deadline

July 6, 2025: Notification of Acceptance

October 5, 2025: Full Chapter Submission

December 7, 2025: Review Results Returned

📨 Proposals and inquiries: [email protected]

Join us in advancing critical dialogue on the future of marketing in the era of digital finance.

For further details and to submit a proposal, use the link below.

https://www.igi-global.com/publish/call-for-papers/call-details/8884