In fact, the phenomenology of the brand crisis phenomenon and The antecedents of the brand crisis and study investigates changes in consumer behavior directly after a
food scandal and study takes a follow‐up investigation on consumer reactions
There is data available from consumer reaction to the so-named "Horse Meat Scandal" in UK in 2012-13. UK Food Retailers were implicated in the unwitting addition, by suppliers, of traces of horse meat to processed products like pies and other products. We, Mason and Evans, wrote about this and the impacts and consequences in our book "The Lean Supply Chain: Managing the Challenge at Tesco" 2nd edition, 2019.
Hi, I hope you are healthy in the face of coronary heart disease these days. In fact, I intend to present a model of the brand crisis caused by the food security scandal.
Consumer reactions after a food scandal are also highlighted in the study by Rongbin Yang et al. 2018 (An investigation into the perceptions of Chinese consumers towards the country-of-origin of dairy products) in context of country-of-origin effects and brand awareness/brand association. Eventually, the insights of this study and its conceptual framework might serve as an appropriate reference point for you.
It is quite true that the country of origin is also influential, in fact the brand crisis is in a spectrum that varies in severity from avoidance to brand graveyard.
Hi, Thanks for your suggestion, I also read this article. I think that in this case, resistance or sanctions are Consumer reaction. Certainly, culture has significant role.
It's interesting to see in some countries how the large scale traders by stocking large quantities of essential food items underground and spread food security scandals for their advantage.
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