brand awareness - brand recognition

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Can you recommend any article showing the impact of brand name awarenness and brand image on perceived restaurant quality?

I am trying to find articles showing the impact of brand name awareness and brand image on perceived restaurant quality Thank you in advance,

22 May 2019 9,520 3 View

Which month is best suitable to study the Land use/ Land cover in India ?

16 March 2017 8,878 7 View

PACYC PCR not working after several attempts. Would anyone have any suggestions?

So, I have been trying to run a pACYC PCR which will be used later on for a Gibson Assembly. However the PCR is not working. I have already tried gradient PCR and changing extension time; however...

02 March 2021 1,146 2 View

Which DL architecture is better to work on handwritten data?

I am working in the area of Handwriting recognition for Bangla. As there are many DL architecture, I am confused which one to select.

15 February 2021 4,996 1 View

Is there research limitation on the relationships between digital capabilities, market orientation, brand perception and business performance?

I am looking for supporting studies discussing literature limitations on the relationships between digital capabilities, market orientation, brand perception and business performance. Also, a...

14 February 2021 7,457 5 View

How to obtain regions around the person bounding boxes(excluded the detected people in scene)?

Hi all. I have a set of coordinates of bounding boxes for AVA Dataset. This dataset is used in action recognition. My goal is to get the areas around the people (people are inside boxes) and do...

13 February 2021 2,538 2 View

What could be an interesting topic for a bachelor's thesis in a finance/marketing/computer science field?

Hi everyone! I would like to write my bachelor's thesis on a topic that's currently relevant in the sphere of finance, marketing or computer science (or if it's possible a topic concerning all the...

08 February 2021 1,300 12 View

How to convert a folder of images into h5 file?

Hello everyone, im currently working on a recognition system. I have a folder full of images and I need to convert the whole folder to .h5 file. this will help me with the next step in recognition...

01 February 2021 1,667 2 View

What contributions could be done in the medical emergency field based on voice recognition and NLP?

Hello, My research work focuses on the use of NLP and voice recognition for the medical emergency assistance. So I would appreciate it if you suggest me some contributions that could be done in...

27 January 2021 2,899 3 View

Which pump is used to transfer low melting temperature liquid metal from one container to another?

I want to transfer GaInSn alloy from one container to another with the help of an electromagnetic pump. Can anybody suggest me which brand or which company supplies these pumps?

25 January 2021 9,481 2 View

Help me conduct a neuroscience experiment for my master's thesis?

22 January 2021 9,994 5 View

How can I simultaneously recognize unknown patterns and variables from a given data set?

20 January 2021 6,385 3 View

Michael W. Marek

It depends on your study purpose and research questions. Are you interested in the most popular brands, of lesser-known, more obscure brands? Data collection must match the research questions.

Lucio Alberto Gonzalez Larrinaga

i think brand awareness and brand recognition are not good indicators of sales. brand positioning is. I mean the perceived stranghts and weaknesses of your brand and brands of your competitors are more important.

Muhammad Farooq

Fg Gh please find below the articles for your research which talk about brand awareness and recognition on company performance. First article also shows the brand awareness measurement technique.

Article Customer-based brand equity and firms' performance in the te...

Article Measuring and Comparing the Desired and Actual Service Quali...

Article Want To Stay The Market Leader In The Era Of Transformative ...

Article Service Quality Analysis Of Private Universities Libraries I...

Bp. Rutherford Johnson-Roma-Rus

Actually, I have a couple of them that include storebrand versus namebrand products in the grocery store, which is a similar concept. If you look in the literature review/reference section at the end of both of these papers, you'll see several other studies that relate to that concept.

Johnson, Rutherford Card.; Wuyang Hu, Angelos Pagoulatos, and David Debertin. "Response to General Health Information in the Food Industry: A Panel Case Study in the Domestic Cracker Market." Journal of Food Products Marketing. Vol. 17. Issue 1. 2011. pp. 91-109.

Johnson, Rutherford Card. "A Probabilistic Demand Application in the American Cracker Market." International Journal of Food and Agricultural Economics. Vol. 4. No. 3. 2016.