It depends on your study purpose and research questions. Are you interested in the most popular brands, of lesser-known, more obscure brands? Data collection must match the research questions.
i think brand awareness and brand recognition are not good indicators of sales. brand positioning is. I mean the perceived stranghts and weaknesses of your brand and brands of your competitors are more important.
Fg Gh please find below the articles for your research which talk about brand awareness and recognition on company performance. First article also shows the brand awareness measurement technique.
Article Customer-based brand equity and firms' performance in the te...
Article Measuring and Comparing the Desired and Actual Service Quali...
Article Want To Stay The Market Leader In The Era Of Transformative ...
Article Service Quality Analysis Of Private Universities Libraries I...
Actually, I have a couple of them that include storebrand versus namebrand products in the grocery store, which is a similar concept. If you look in the literature review/reference section at the end of both of these papers, you'll see several other studies that relate to that concept.
Johnson, Rutherford Card.; Wuyang Hu, Angelos Pagoulatos, and David Debertin. "Response to General Health Information in the Food Industry: A Panel Case Study in the Domestic Cracker Market." Journal of Food Products Marketing. Vol. 17. Issue 1. 2011. pp. 91-109.
Johnson, Rutherford Card. "A Probabilistic Demand Application in the American Cracker Market." International Journal of Food and Agricultural Economics. Vol. 4. No. 3. 2016.